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NEW YORK If you display a phone number, they will call.
That’s what BrandBuzz found with its new out-of-home campaign for LG Electronics’ mobile phones.
The New York-based division of Young & Rubicam last week took over the 59th Street and Lexington Avenue subway station, hoping to forge a connection with fashionistas riding the subway to nearby Bloomindale’s.
The aim was to target 18-24 year olds with a message portraying the “phone as fashion,” said Graham Turner, executive creative director of BrandBuzz.
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