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Experiential marketing and design agency Brand Xperience has launched Go Green Mobile Billboard Advertising, an all-electric vehicle fleet that brands can use as a medium to market products without fuel emissions or guzzling gas.
The Chicago-based agency will sign deals with brands in the beverage, retail, fashion and frozen treat categories and will hit the road this fall. It will cover the top 25 metro markets.
The fleet includes two three-wheelers and three neighborhood electric vehicles (NEVs) transformed into mobile billboards.
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