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If you were lucky enough to be at Centre Court at Wimbledon this year, you may have treated yourself to a refreshing Pimm's Cup—the classic Wimbledon cocktail made with Pimm's, lemonade, mint, fruit and cucumber—while you watched Novak Djokovic and Serena Williams win big.
The drink was so popular that Pimm's was the No. 1 brand associated with this year's tournament across social media and other digital channels, according to data from Amobee Brand Intelligence. Pimm's, which was not an official sponsor for the tournament, managed all the attention without ever mentioning the word Wimbledon, said David Barker, svp and managing director of EMEA Advertising Solutions at Amobee.
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