Brand of the Day: The Strange Story Behind Sriracha’s Iconic Rooster Logo

Not even the founder knows who drew it

Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster. 

The rooster is a symbol of strength. David Tran, founder of Sriracha maker Huy Fong Foods, was born in 1945, a year of the rooster, according to the Chinese Zodiac calendar. For Tran, the rooster represents his tenacity. "I've had a tough life from being a refugee in Vietnam," he tells Modern Farmer, "so I’m trying to show that I’m strong—you know, I persevere."

Photo: Getty Images

Back in the '70s in Vietnam, Tran saw a street artist and asked him to draw a rooster. He kept that sketch with him for years and used it to label the caps on the bottles of his original chili pepper sauce. Years later, after he fled to the U.S., he had an artist draw a larger version from the original. That bird is now part of the iconic Sriracha bottle design which is also on socks, iPhone cases and water bottles.

So, who was the original artist? Tran never asked the man's name.

"Even me, I don’t remember who he is," he says.

Social Media Profile (as of 10/20/14)
Facebook Likes: 245,902
Twitter Followers: 1,048
Instagram Followers: 1,988
 

 

Loading

Our #srirachafriend Travis is back and in Halloween spirit!! By @jo1974 "My son is ready for Halloween! @huyfongfoods #Sriracha #34spicyyears #srirachacostume #srirachahalloween #sriracha @ptflip" via @PhotoRepost_app

View on Instagram

The brand may not boast huge social media numbers, but as demonstated by the post above, it has a loyal customer base that loves to show off the brand's bottle. 

Fast Facts