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Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster.
The rooster is a symbol of strength. David Tran, founder of Sriracha maker Huy Fong Foods, was born in 1945, a year of the rooster, according to the Chinese Zodiac calendar. For Tran, the rooster represents his tenacity. "I've had a tough life from being a refugee in Vietnam," he tells Modern Farmer, "so I’m trying to show that I’m strong—you know, I persevere."
Photo: Getty Images
Back in the '70s in Vietnam, Tran saw a street artist and asked him to draw a rooster.
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