Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PGA Tour Vets in Austin Add ’01 Tourneys
DALLAS–The World Golf Championships has awarded its $5 million advertising account to GSD&M without a review.
GSD&M in Austin, Texas, was chosen on the strength of its past work for the PGA Tour, an account it has held since 1989. The PGA Tour administers the World Golf Championship on behalf of an international network of PGA Tour associations in individual countries.
“GSD&M understands the golf business. They have been building our brand for over 10 years and are a natural fit,” said Bob Combs, senior vice president of public relations for the PGA Tour, in a statement. “Our goal is to continue to build on the success of the first year of these events by further raising awareness and build the World Golf Championships brand.”
Foote, Cone & Belding in Chicago previously held the account.
The World Golf Championships is a series of four tournaments showcasing top players. The first tourney was played last month in La Costa, Calif.; the remaining three events will take place throughout the year in Akron, Ohio; Spain; and Argentina.
GSD&M will develop print and television ads for next year’s series. A national brand-building campaign is scheduled to launch in 2001.
“Working with the [PGA] Tour, we’ve learned a great deal about the drama and passion in golf,” said GSD&M account director Kent Simon, in a statement. “We look forward to applying what we know about the players and the game to promote this exciting series of world-class events.”
