BP Amoco Work Fuels Doner

Doner has bested M&C Saatchi, London, for a Pan-European assignment from BP Amoco to promote BP’s “clean fuels,” according to sources.
The two shops have been battling for the creative and strategic campaign, slated to introduce the company’s clean fuels, since last month, with final presentations occurring on Feb. 5.
Doner International’s London office handles BP’s European business, while Doner’s Southfield, Mich., headquarters handles retail advertising for the BP brand in the U.S. M&C handles BP’s corporate advertising internationally.
The clean fuels work will be coordinated between Doner’s Southfield and London offices.