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New TV-and-radio spots will hit consumers next month tagged, “Got milk?,” but for the first time, they will not be from the message’s original shop.
The California Milk Processor Board has expanded its licensing deal with the two national dairy boards for the trademarked “Got milk?” in new ads from Bozell in New York. The tag was created six years ago by Goodby, Silverstein & Partners in San Francisco.
“I’m trying to remain calm,” said Jeff Goodby, who created the tagline.
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