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NEW YORK The lyrics “Doe, a deer” take on new meaning in a 45-second TV spot from DDB breaking on Monday, which introduces Jansport’s Live Wire backpack.
The commercial, which will run on MTV and MTV2, follows a boy wearing the backpack, which has built-in earphones and volume control. When he spots a faun-like girl with a doe on her shirt, a synthesized version of Roger and Hammerstein’s “Do-Re-Mi” from The Sound of Music starts playing.
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