SEATTLE – Rocky Botts is leaving the creative director’s post at Elgin Syferd/DDB Needham here to go back to San Francisco.
A year after his much-heralded arrival at Elgin from Hal Riney & Partners/S.F., Botts will return to Riney as a senior creative. He will partner with art director Chris Chaffin on the Tea Java and See’s Candy accounts and do some Saturn work.
Botts had accepted the post at the much smaller, $51-million ES to move into a management position and return to his Washington roots. ‘Elgin Syferd is a good agency and this is a good town,’ Botts said. ‘But I’ve been much farther away from the work than I really care to be. This was also an opportunity to come home, but when my wife and I got here we realized we had grown to love the Bay Area.’ Botts also said he missed working on national accounts.
‘There is something to be said for the buzz a creative person gets knowing his ad is going to be on Monday Night Football rather than the 6:00 local news and I miss that.’
Botts begins at Riney the second week in January. The writer was one of several creatives who had recently made the trek to Seattle, including Bob Brihn, who moved to Cole & Weber last month from Fallon McElligott.
Copyright Adweek L.P. (1993)
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