In the newest spots breaking this week for Dreyer’s Grand Ice Cream, a group of high school students is in the showers when a droning voice over the public address system announces that the cafeteria is serving Dreyer’s Cookie Dough Ice Cream. The kids run naked from the shower and are next seen lined up at the lunch counter with nothing covering their bare bottoms but a strategically placed railing. Brian O’Neill, creative director of Dreyer’s shop Goldberg Moser O’Neill/S.F. said the shower scene was not without its problems, taking an hour to shoot while water ran the whole time. ‘These kids got really wrinkled,’ he said.
Copyright Adweek L.P. (1993)