Boston Creative Vet Joins PR Firm

Longtime New England creative Vashti Brotherhood has shifted to public relations, joining Warner Communications as senior writer and account manager.

Brotherhood, 44, said she made the move to the Manchester, Mass., independent shop for personal reasons.

“I’m looking forward to learning a new writing skill, which is important from a professional standpoint, as well as a personal one,” said Brotherhood. “I feel as though I’m walking in my father’s shoes.”

John Brotherhood, who died in September, was a longtime New England PR executive who founded Lowengard & Brotherhood in Hartford, Conn.

Most recently, Vashti Brotherhood was creative director at independent shop EMI Strategic Marketing in Boston. She began her ad career in 1980 at Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, where she worked for 10 years. She also had stints at IPG agencies Mullen and Zentropy Partners, and independent Holland Mark, and has worked for clients such as Revlon, The Boston Globe, Red Lobster, Lotus and PricewaterhouseCoopers.

At Warner, a 10-person shop started by Carin Warner, Brotherhood will work on several accounts, including Seventh Generation and Nova Marketing. She freelanced for the agency while at EMI.

“She has been invaluable to us on a variety of projects that have to do with brand positioning, writing and thematic concepts for our clients,” Warner said. “And the chemistry was wonderful, so it was a natural extension of our relationship for us to bring her on.”

Warner opened the shop in 1997 after leaving Mullen, whose PR unit she started and ran as director for 11 years.