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BOSTON BooneOakley has launched ads introducing Halo Technologies’ germicidal vacuum.
The campaign targets women with kids under 10 and includes full-page print ads appearing in magazines such as People and Oprah; two 30-second TV spots running in New York, Dallas and Minneapolis; and a 44 foot by 34 foot 3-D installation in New York’s Times Square. Direct-response materials are also in the mix.
One commercial features swirling light patterns and the words “Just before dying dust mites report seeing a brilliant flash of light,” a reference to the Halo’s ultraviolet germ-killing system.
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