Bologna to Replace Burns at Fallon NY

CHICAGO Fallon Minneapolis planning director Anne Bologna will take over as president of Fallon New York. She replaces Alison Burns, who is leaving to form a brand consultancy (Adweek, Jan. 6).

The change is effective immediately, but Bologna will work with Burns on the transition through February, an agency representative said.

Bologna has been with Fallon for the past nine years, and has been planning director since October 1999. The agency is not expected to name a replacement for that position, its four group planning directors will report directly to Minneapolis president Rob White.

For the past several months Bologna has been leading the agency’s $100 million Citibank account. The shop will promote someone internally to handle day-to-day operations on that account in the coming weeks, said Fallon North America President David Lubars.

“She is one of our smartest minds,” Lubars said of Bologna.

Fallon New York, which in early 2000 claimed billings of $300 million and a staff of about 100, now claims billings of less than $100 million and a staff of about 40. As a result, the office has come to rely more heavily on resources of Fallon’s Minneapolis headquarters. The priority for the shop will be “growth, growth, growth,” though the two offices will continue to work together, Lubars said.

Burns had been president of the New York operations since 1998. Prior to joining the agency, she worked as a recruiter and on the client side. She was said to have been mulling the move for several months. She made her desires known to Lubars after he was named president of Fallon North America in September, with oversight over both Minneapolis and NY.

“I’m grateful she was honest that she didn’t have another run (to rebuild the office) in her,” Lubars said.

Burns has been on vacation for the past several weeks and was not available for comment.