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Blue Shield of California is shopping for an agency to handle its $4-6 million account, including advertising and media, confirmed Lisa Hunt, director of brand communications at the San Francisco-based healthcare insurer.
Twelve agencies, most ly in the Bay Area, were sent an RFP last Friday, Hunt said. A decision is expected by March 1.
“A lot of our business needs have changed over the past years,” Hunt said. “We want to give a fresh look to our brand advertising.”
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