Bloomberg has chosen WPP Group’s JWT following a months-long search for a shop to handle media and creative duties.
JWT made a final presentation Feb. 10 along with Interpublic Group’s Deutsch at Bloomberg’s New York headquarters, according to sources.
”Naming JWT as agency of record is an important step as we build a marketing function, framework and talent resource to support growth in Bloomberg’s core business and expansion into new markets,” said Bloomberg CMO Maureen McGuire, in a statement. “The addition of a global marketing firm would ensure messaging consistency and help Bloomberg to use marketing to help us stay close to our customers.”
McGuire joined the company as its first CMO last spring.
The selection comes as the financial news and data giant seeks to expand its reach and influence with the recent acquisition of BusinessWeek magazine, now Bloomberg BusinessWeek.
In its request for information, Bloomberg said that it was seeking an agency or agencies to help it with corporate identity, advertising, media, digital, events and demand generation.
–with Andrew McMains, Adweek