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Bloomberg has chosen WPP Group’s JWT following a months-long search for a shop to handle media and creative duties.
JWT made a final presentation Feb. 10 along with Interpublic Group’s Deutsch at Bloomberg’s New York headquarters, according to sources.
”Naming JWT as agency of record is an important step as we build a marketing function, framework and talent resource to support growth in Bloomberg’s core business and expansion into new markets,” said Bloomberg CMO Maureen McGuire, in a statement.
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