Blood’S Pickier Than Water

It takes a good cause–and an adman with clout–to convince celebrities to brave a hurricane for a photo shoot.
Lois/USA chairman George Lois tapped some of New York’s top names for the shop’s New York Blood Center ads. But things looked grim on Sept. 16, the day the print and TV ads were to be shot, when Hurricane Floyd stormed into town.
Still, Jimmy Breslin, New Jersey Nets center Jayson Williams and actor Brian Dennehy (shown here), as well as Ed Koch, Donald Trump, Tim Robbins, New York Liberty forward Rebecca Lobo and others sloshed through the rains to the East Village studio. Only the New York Knicks, coming from Purchase, N.Y., did not make it.
When you have enlisted such busy celebs for your ads, Lois said, “you can’t do four-day shoots. When the weather hit, everyone said, ‘We can’t do it.’ I said, ‘We gotta do it.'”
A group photo, eight 30-second spots and five 15-second executions were shot by Lois’ son, Luke. The tag: “Give blood. Save a neighbor.” Ads bow today and will run through January.
–Emily Fromm