Black Rocket Work Shows Timing Is Everything

Initial Spots for FusionOne Explore Hazards of Being out of Sync
SAN FRANCISCO–FusionOne, a new service that allows users to simultaneously update computers, cell phones and other electronic devices with information, recently launched its first campaign, aimed at young mobile professionals.
The TV, print and Internet work, running now via Black Rocket in San Fran-
cisco, points to the San Jose, Calif., client’s strengths, showing the bad things that can happen when events are not properly timed.
“We had some pretty specific objectives, but we realized you can’t do everything in 30 seconds,” said Don Albert, vice president of marketing and sales for FusionOne.