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Burger King said Russ Klein, president of global marketing strategy and innovation, would leave the company effective Dec. 15. BK said “personal reasons” precipitated his impending departure.
Peter Robinson, BK’s former president for operations in Europe, the Middle East and Africa, will guide global marketing on an interim basis while the company seeks a permanent replacement for Klein (shown).
BK spends about $275 million annually in major measured media, per Nielsen. Through August 2009, the company has spent $175 million on ads.
MDC-owned Crispin Porter + Bogusky in Miami is BK’s lead agency, with a track record for creating attention-grabbing, award-winning and sometimes controversial advertising on Klein’s watch.
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