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Carpet and home-care company Bissell has tapped independent Barrie D’Rozario Murphy in Minneapolis for a new product launch following a review.
The scope of the work, which breaks in 2011, includes advertising, design, digital and collateral, as well as strategic planning.
Bissell evp, chief customer officer Jim Krzeminski lauded the agency’s creativity and strategic insight as the reasons for its hire.
The budget for the work and nature of the product being launched are undisclosed. All told, Bissell spent more than $40 million on ads in each of the past two years, and almost $20 million so far in 2010, per Nielsen.
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