Birmingham Shops Are In Contention For Bruno's

Struggling supermarket chain Bruno’s heard presentations last week from at least two Birmingham, Ala., agencies after splitting with incumbent D’Arcy Masius Benton & Bowles of New York, sources said.
O2 Ideas and Luckie & Co. pitched the Birmingham-based business last week, sources said. Executives at both shops either could not be reached or declined comment. Insiders said other local agencies may also be pursuing the chain’s advertising account.
Bruno’s executive vice president of merchandising, Dave Clark, told Adweek through a company representative that he had no comment on whether a review is taking place.
Although Competitive Media Reporting tracked Bruno’s ad spending at a mere $2.4