Bruce Bildsten is rejoining Publicis Groupe’s Fallon in Minneapolis to lead creative on the estimated $250 million Cadillac account, which the agency added in June.
Bildsten (pictured) is best known for his work on the BMW Films campaign, the first-ever Titanium Lion winner for innovation at Cannes.
For the past half decade, he has run his own agency, Brew, which he launched with former Fallon connection planner Michelle Fitzgerald.
Darren Spiller, Fallon CCO, said Bildsten’s “auto experience and passion for cars is obviously going to be a huge asset to both Fallon and Cadillac going forward.”
Bildsten described rejoining Fallon as “an opportunity to lead an iconic brand in a category I love.”
It is unclear how Brew, known for efforts supporting Schwan’s consumer brands, will continue following Bildsten’s exit.