Bigg’s Brings Olson to Cincinnati

CHICAGO Independent shop Olson is opening a Cincinnati office to service the recently won bigg’s supermarket account, according to agency officials.

The new location represents the first outside of the agency’s Minneapolis headquarters. “We are not looking at it as a full-service agency office, but we are looking at it as being part of the community there,” said agency managing director Kevin DiLorenzo.

Darcy Ervick, formerly an account supervisor at Freedman, Gibson & White in Cincinnati, will lead the office as account supervisor. At her previous agency, she worked on accounts including bigg’s, Gold Star Chili and Fazoli’s restaurants.

Olson won the estimated $1 million bigg’s account last month after a review of undisclosed contenders. As lead agency, Olson will handle advertising, promotion and media for the grocery chain, which is a subsidiary of Minneapolis-based Supervalu.

Olson is set to open a similar office in Washington, D.C., to handle the recently won Sallie Mae account, DiLorenzo said. “We decided it’s a smart way for an agency like ours [to expand] and a great way to grow in places where we see opportunity,” DiLorenzo said of the strategy.