Bigfoot and Expression Merge

Two New York-based e-mail marketers, Expression Engines and Bigfoot Interactive, have merged under the Bigfoot name and under the leadership of Expression CEO Al DiGuido.

Jim Hoffman, co-founder and former CEO of Bigfoot, will serve as chief strategy officer of the new company, which will also be based in New York.

Bigfoot brings e-marketing strategy and creative services skills to the merger, while Expression is known for its message management and delivery tools and response-oriented creative design.

Fred Wilson, chairman of the new company and managing partner of Flatiron Partners, an investor in Expression Engines, said the combined company is an “instant leader” in the direct e-mail marketing category and “will continue to drive the industry through its next phase of growth.”

Terms of the deal were not released.