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As it plans for nationwide expansion, fast-food chain Ranch*1 has selected Big Imagination Group as its ad agency.
The 10-person shop, based in Culver City, Calif., won the creative and media account following a review that included four undisclosed contenders, said Ranch*1 director of marketing Izabela Halifax.
The New York-based chain, which has 50 units in 11 states, is best known for its grilled chicken sandwiches. Creative was last handled by Posnick & Kol ker with media at TD Advertising and Media, both in New York.
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