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NEW YORK Closeout retailer Big Lots will take its message to a national audience for the first time in a holiday campaign breaking next month.
The television spots, via SBC Advertising in Columbus, Ohio, will run on network and cable beginning in early November. The work will promote the merchant’s entire 1,400-store operation. Previous efforts were regional and supported about half the company’s retail locations. The ads will tout the Columbus, Ohio-based chain’s year-end products strategy.
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