Best Power Counts On Point to Turn On Mass Marketing

Point Communications here was named agency of record for Best Power, an international power systems manufacturer based in Dallas.

Point will provide research, advertising, public relations and sales management components. The agency will also design trade ads, direct mail, catalogs, promotions and packaging. Billings were undisclosed.

Best’s uninterruptible power supply systems, manufactured in plants around the world, protect sensitive equipment and computers from power interruption. The company was founded in 1977.

‘It is rewarding that Best Power recognizes Point’s experience and ability to create successful marketing programs,’ said agency president David Kniffen in a statement.

–Glen Fest

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