The best drama award goes to Savoy Pictures and Saatchi & Saatchi. The Torrance, Calif., agency got its first big break in movie advertising, winning the business in a six-month review that included shops far more experienced in the category. Three months later agency and client divorced citing irreconcilable differences. The whole thing unfolded before Savoy even got a change to launch its first film.
Copyright Adweek L.P. (1993)
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