Billings up 8% to $202 million. The win column includes Bayer Corp. (animal health division), Shoney”s and CarChoice. Revenues up 9% to $24 million.
TV shows signs of life with fun work for new client CarChoice; Wal-Mart stays folksy, which the client prefers. Print is less impressive.
Failed effort to win back Blockbuster Video was draining to the agency. Impending loss of H&R Block means management needs a big win to reinvigorate staff.
Having Wal-Mart isn”t enough. Agency needs to reestablish its claim to national status. Perhaps CarChoice will be the ticket.
Copyright ASM Communications, Inc. (1996) ALL RIGHTS RESERVED