Berlin Boosts Mobile Message to New Heights

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NEW YORK Boost Mobile boasts that it has “4.5 million customers, the majority of which are under the age of 25.” And the interesting thing about this new Boost Mobile TV spot from Berlin Cameron, entitled “Anthem 2.0” and featuring performances by Young Jeezy, Jermaine Dupri and Mickey Avalon (didn’t he live in France in the 1950s or something?), is that the format is so technologically innovative, yet at the same time so amazingly literal, that even an elderly person like myself can understand what these artists are rapping about.

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