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Barkley Evergreen & Partners uses a hidden camera to show the differences between Sonic Drive-Ins and other fast food chains in a campaign touting its new break fast offerings.
“A lot of fast-food companies are already firmly entrenched in breakfast,” said Brian Bro o ker, the Kansas City, Mo., shop’s president and chief creative officer. “In order to get people to try something else, we needed to take this approach.”
The television campaign, which broke in Memphis and Dallas last week and will roll into other markets throughout the year, depicts two people in competing fast-food restaurant drive-throughs.
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