BeNow Names Chief Strategy Officer

BOSTON Database marketing company BeNow said it has named industry veteran Andy Cutler, one of its founding employees, its first chief strategy officer.

As CSO, he will help clients analyze and interpret the data contained within the multi-channel databases managed by BeNow, and then develop analytic insights into strategies designed to grow customer relationships over time.

Cutler will continue to head up BeNow’s retail group, where he works closely with BeNow’s retail prospects and clients to create information-driven marketing solutions.

Prior to co-founding Wakefield, Mass.-based BeNow in 1998, Cutler held several positions over an 11-year career at relationship marketing company Epsilon in Burlington, Mass., including director of business development and executive relationship manager for many of its largest accounts.

BeNow clients include Ameristar Casinos, Digitas, GBC, Hammacher Schlemmer and Rhodes Furniture.

—Adweek staff report