Behind The Scenes

The Ranch Tooth, the character from McCann Erickson’s Wendy’s Monterey Ranch Chicken Sandwich spot, has become a celebrity in its own right. The tooth, which has an Aflac-duck-like tendency of screeching “Ranch!” in the ad, quickly gained fans who wrote about the tooth on blogs and message boards. The tooth was also featured on a radio talk show on New York’s WPLJ. “It was surprising how popular the tooth was,” says Marco Cignini, senior art director on the ad, which was also created by Jesse Potack, senior copywriter.