Bear Essentials: Planners Not Panicking Yet

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

With the stock market exhibiting the volatility of a typical long weekend in Vegas for Charles Barkley, major advertisers have yet to shift into panic mode, say top media planning executives. Yet most anticipate a turbulent next several months, marked by indecision, plan revisions and a perpetual threat of budget cuts, as the impact of the financial crisis is absorbed throughout the economy. Still unclear is the effect of last Friday

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in