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NEW YORK Crunch Fitness, the gym that once showcased people in their underpants, has gone in a different but no less offbeat direction in its latest campaign.
The client’s first work from Mother since the independent shop added the account last year features doll-like vinyl characters in unusual situations.
In one ad, a young man rears back, preparing to fire a red ball at a placid bearded hippie type. The copy reads, “Rod is always happy to teach someone dodgeball.”
Paul
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