Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
B.D. Fox and Friends has launched a unit dedicated to advertising for motion pictures. Eleven-Eleven will be led by creative directors Glenn Garland and Bonnie Spence, who report to CEO Brian Fox. The Santa Monica, Calif., shop has long advertised for films (it did work for 1982’s E.T.-The ExtraTerrestrial) but wanted a division to focus on print, trailers and TV spots for “event” theatrical releases, Fox said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in