B.D. Fox Opens Movies-Only Unit

B.D. Fox and Friends has launched a unit dedicated to advertising for motion pictures. Eleven-Eleven will be led by creative directors Glenn Garland and Bonnie Spence, who report to CEO Brian Fox. The Santa Monica, Calif., shop has long advertised for films (it did work for 1982’s E.T.-The ExtraTerrestrial) but wanted a division to focus on print, trailers and TV spots for “event” theatrical releases, Fox said.