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Have a great idea that a client never approved? A new service called The Idealists wants to match you with a patron.
Founded by Adam Glickman, a former publisher of Tokion Magazine who most recently worked at Bartle Bogle Hegarty, The Idealists seeks to create a marketplace for ideas. The invite-only site allows creatives searching for backers to submit ideas. By the same token, companies on the hunt for inspiration can submit requests.
Glickman is quick to point out that the concept is not about crowdsourcing, which has come under fire in the ad industry for what critics say is an inevitable result of commoditizing creative output.
“This
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