By Steve McClellan
Bartle Bogle Hegarty in New York won the top prize at the American Association of Advertising Agencies' Jay Chiat Awards on Tuesday night for its planning work on behalf of moisturizing product Vaseline Clinical Therapy. The awards, which honor strategic planning efforts, were held at the B.B. King music club as part of the Advertising Week festivities. Ten gold, 14 silver and 13 bronze awards were also doled out.
Gold winners included BBH in New York (for the Commission on Presidential Debates Online); Collins and Civic Entertainment Group in New York (CNN); Euro RSCG in New York (The Atlantic); Goodby, Silverstein & Partners in San Francisco (Häagen-Dazs); JWT in New York (separate awards for Schick and JetBlue); JWT in Mumbai (The Times of India); MotiveQuest in Evanston, Ill., (Toyota Prius); MRM Worldwide in New York (U.S. Army); and TBWA\Chiat\Day in Los Angeles (Pepsi).
"The winners of the 2009 Jay Chiat Awards represent the best
strategic thinking around the world," said Nancy Hill, president and
CEO of the 4A's. "I'm pleased that planning, such an important industry
discipline, was celebrated during Advertising Week, for the first time."
The awards, normally held during the 4A's account planning conference, were shifted to Advertising Week after the conference, which had been scheduled for August, was cancelled due to the recession. A complete list of winners is posted at www.aaaa.org.