BBH Counteroffers, Retains Planner

NEW YORK David Terry, the group planning director at Bartle Bogle Hegarty here, has decided to stay put after accepting an offer to become director of planning from TBWA\Chiat\Day in New York.

After a week of back and forths with TBWA and executives at the Publicis Groupe-backed shop, he has accepted a counteroffer by BBH, the agency confirmed on Friday.

Sources said Terry last week signed a letter of agreement to become planning chief at TBWA\C\D here, an offer extended by TBWA New York Group president Brett Gosper, who issued a press release on Monday confirming the hire.

This Friday, Gosper said: “We’re disappointed that David has changed his mind, but we’re pleased for him that BBH has finally recognized his talents.”

As part of his new package, Terry becomes director of planning at BBH in New York. Other elements of the counteroffer could not immediately be determined. His boss, global planning chief Emma Cookson, described Terry as “an unusually talented person.” She added: “He’s one of those lateral, big picture thinkers that everyone aspires to be but very few people are.”

Terry, 39, had met with five TBWA executives and had received the blessing of the New York agency’s largest client (Nextel) before accepting the post at TBWA [Adweek, Nov. 8]. He never signed a contract, however, leaving the door ajar for counteroffer, which Cookson, who refused to accept Terry’s resignation, hustled to put together this week, said sources.