MILWAUKEE – Bender, Browning, Dolby & Sanderson/Milwaukee last week was named agency of record for Cellular One of Wisconsin and Illinois, a division of Bell South, Atlanta. The account includes management groups from the Milwaukee and Madison markets, which represents a newly-consolidated account. Billings were not disclosed, but are estimated at under $5 million. Sources said others pitching the account included Bloom FCA!, Dallas, Cellular One’s national agency, and Knupp & Watson, Madison. BBD&S will handle creative, media and direct mail for Cellular One.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity