BBDO West Bolsters Creative Team

LOS ANGELES Eric Springer said he is moving from Deutsch to BBDO here, where he will once again work on the Mitsubishi Motors North America business, which moved from Deutsch/LA last year to BBDO.

Springer, 40, will report to Jim Lesser, BBDO West’s executive creative director in San Francisco, and assume the new title senior vice president and creative director. In recent years, Lesser has overseen creative efforts from both the Los Angeles and San Francisco offices of Omnicom Group’s BBDO.

Springer said his first assignment would be Mitsubishi, on which he worked while at Interpublic Group’s Deutsch, where he rose to senior vice president, associate creative director during an eight-year run at the Marina del Rey, Calif., office. He expects to work on the agency’s other accounts as well, and he is tasked with revitalizing the office’s overall creative output.

“It’s a huge creative spotlight,” said Springer. “[BBDO chairman and chief creative officer] David Lubars and Jim Lesser really want the L.A. office to shine, and for the San Francisco and New York agencies to work in unison to raise the creative bar.”

“BBDO in L.A. is very much back. Our goal for BBDO West is to continue to grow and do spectacular work and Eric is an important part of that,” said Lesser. “The two offices still work as one. Eric will be based in L.A., focusing on Mitsubishi.”

While at Deutsch, Springer also worked on Coors Light, a Belding Awards best of show effort for DirecTV and the “Team Chevy” campaign for Chevrolet.

Before Deutsch, Springer had been a commodities broker while he freelanced in advertising. He started his career at independent DGWB in Santa Ana, Calif.

He said “great friends” on the client side at Mitsubishi (such as Mike Nash, director of marketing) and at the agency side (Theresa Elston, a BBDO group account director) influenced his decision to switch shops.

Mitsubishi spent $235 million on advertising in 2005, per Nielsen Monitor-Plus.