BBDO Takes A Leaf From Lucas' Book

Much like Star Wars itself, Pepsi’s tie-in campaign begins halfway into an elaborate story full of space flight and sophisticated animation.
BBDO New York worked with Industrial Light and Magic, George Lucas’ special-effects company, to create the computer-generated “spokesalien,” Marfalump. Michael Patti, executive creative director at the agency, said, “Lucasfilm is very protective of their characters … So we thought, why not create our own?”
The back story: The cuddly extraterrestrial fell to earth in 1975, was adopted by a nice Iowan couple and quickly became Star Wars’ and Pepsi’s biggest fan.