BBDO laid off 20 staffers in its New York headquarters today, the Omnicom Group agency has confirmed.
The cut, which affected several departments, represented nearly 4 percent of the shop’s headcount, leaving about 545 staffers, according to an agency representative.
The reduction comes amid BBDO’s loss of lead creative duties on Yum! Brands’ Pizza Hut, which spent more than $260 million in major measured media last year, according to Nielsen. Through September of this year, the brand’s media spend totaled $165 million, per Nielsen. Those figures don’t include online spending.
Last week, Pizza Hut selected Interpublic Group’s The Martin Agency to replace BBDO after a review. BBDO had handled the account since 1987.
BBDO N.Y. president and CEO John Osborn (shown above) acknowledged the layoffs in a statement. “In large measure, this is directly related to our continuing efforts to reshape our business model in line with our clients’ needs, especially in digital,” Osborn said.