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BBDO Worldwide and its atmosphere interactive unit have pulled out of the estimated $20-25 million advertising review for DoubleClick.
The decision was made “in order to better focus our resources on other new business opportunities as well as handling existing client needs,” the agency said.
Remaining contenders are J. Walter Thompson and Grey Worldwide, both New York. Pile and Co. in Boston is overseeing the search.
The New York-based client handles media duties in-house.
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