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NEW YORK Bayer Consumer Care is putting its domestic media planning and buying account into review, according to sources.
The Morristown, N.J.-based marketer of brands such as Aleve, Alka-Seltzer, One-A-Day vitamins and its namesake Bayer Aspirin has hired a pair of consultancies—Jane Twyon Inc. and Joanne Davis Consulting, both based in New York—to oversee the review process, per sources.
The client spent more than $300 million on ads through the first nine months of 2006 after spending $375 million in 2005, per Nielsen Monitor-Plus.
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