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ESPN/X Games Spots Are the Centerpiece
LOS ANGELES–Bates USA West will break an $8 million ad campaign for surfwear retail chain Pacific Sunwear during the ESPN/X Games this weekend.
Agency and client officials say it is the first campaign in the category to use national TV ads to reach its target Gen Y audience.
It is also the first work from the Irvine, Calif., shop since winning the account of PacSun, as the company is now known, last fall.
Anaheim, Calif.-based
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