Bates Retools Ranks

Paul Levine Joins as Chief Marketing Officer
NEW YORK–Paul Levine, formerly a partner and director of client services at Mad Dogs & Englishmen here, was appointed evp, chief marketing officer of Bates North America, completing an internal-management shuffle that began two months ago.
Levine, 40, takes up some of the slack left behind by Chris Clark, the former new business director who became evp, director of planning and strategic development in October. Bates N.A. CEO Bill Whitehead said Levine’s job is to market the agency and its services to clients.
“It’s very exciting to be working in a bigger arena,” Levine said.
Also in October, John Fawcett, Bates Worldwide creative director, received the additional duties of creative director for North America. And Mike Robertson, the creative director in New York who handled Hyundai, moved to the West Coast office to continue overseeing that account as Bates USA vice chairman.
Referring to these management changes, Whitehead said, “We are looking to focus our creative resources stronger than we have before.”
Levine was at Mad Dogs for three years, working on Yoo-Hoo and AOL’s Moviefone, among other accounts. Before, he was at Warwick Baker O’Neill. He began his career as a financial/research analyst.
Mad Dogs co-chairs Robin Hafitz and Nick Cohen will handle new business until they replace Levine, said Hafitz. “Paul got us a lot of new business leads in the pipeline, so we’re not in an enormous hurry to replace him, but we are looking,” she added, declining to name those leads.
–with Kathleen Sampey