Base Design to Market Puma Fashion Lines

NEW YORK Puma has hired New York branding boutique Base Design to handle advertising and brand development for several upcoming fashion collections, a client representative said.

Base will create campaigns and positioning for Puma’s Black Station brands, including upscale men’s-footwear line Platinum, yoga-wear series Nuala and new active-wear line Mahanuala. Specifically, Base is charged with creating the first visuals for Mahanuala and rebranding and creating ads for Nuala, a line that was co-created with model Christy Turlington.