Barbara Lippert’s Podcast

Our ad critic goes a second round with Euro RSCG exec Tom Messner, this time discussing politics and the presidential election.

Tom was a member of the “Tuesday Team” that created the influential Ronald Reagan reelection campaign ad strategy of 1984. He and also worked on the election effort of George H. W. Bush. Tom talks about why negative advertising is so effective in politics and names the three most important pieces of political advertising since Reagan’s “It’s Morning Again in America.” (Hint: They’re all negative.)

Other topics: McCain’s anti-Obama “celebrity” ad (a win because of the amount of free media it received) and advice for Barack as he heads into the Democratic Convention this month in Denver.