Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ISM closed out 2002 by winning the $6 million Barbados tourism account.
The agency opted out of a concurrent review for the larger Bahamas tourism business — on which it was an incumbent — so it could focus on the conflicting Barbados pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in