On the Ball

Young & Laramore is offering advertising’s equivalent of a smothering zone defense in its inaugural campaign for the WNBA’s Indiana Fever.
Working with a small budget from the women’s professional basketball team, the Indianapolis shop’s goal is to inundate consumers with an ad snippet at every turn. A series of 10-second television spots shows a bus driver, short order cook, office clerk, bomb squad member and even the city’s mayor, Bart Peterson, daydreaming about the team while going about their real-life routines.
Outdoor and print ads suggest the team is becoming an obsession.